Johnnie Walker Blue Label
The limited edition Johnnie Walker Blue Label bottle design celebrates the legend of the “Carp leaping over the Dragon Gate,” symbolizing perseverance and transformation. The intricate artwork reflects the brand’s narrative of striving for excellence and achieving greatness.
Client
Diageo, China
Year
2019
Services
Storytelling
Packaging
Expertise
Collaborative Design
Printing Solutions
Awards
Design Concept
For the limited edition Johnnie Walker Blue Label bottle, the design draws inspiration from the ancient Chinese legend of the “Carp leaping over the Dragon Gate.” This legend tells the story of a carp that transforms into a dragon after surmounting great challenges, symbolizing perseverance, transformation, and ultimate success. The design encapsulates this story, resonating with the brand’s narrative of striving for excellence and achieving the extraordinary.
Design Approach
The design approach for this special edition bottle focuses on visual storytelling. The artwork on the bottle illustrates the journey of the carp as it leaps through turbulent waters towards the Dragon Gate, an evocative metaphor for overcoming obstacles and achieving greatness. The use of intricate detailing and rich colors adds depth to the imagery, emphasizing the luxury and prestige of the Johnnie Walker Blue Label. The design not only highlights the brand’s heritage but also aligns with its ethos of celebrating perseverance and triumph.
