Southern Grounds
Southern Grounds, a premium wine brand from Jacob’s Creek, celebrates the essence of Australian viticulture with its Chardonnay, Shiraz, and Sauvignon Blanc varieties. The design incorporates a stamp and GPS coordinates to highlight the origin, complemented by a palette reflecting the Australian landscape. This unique branding approach ensures Southern Grounds stands out as a distinctly Australian wine.
Client
Jacob's Creek
Year
2019
Category
Packaging
Type of Work
Concept Development
Packaging
Australian Essence
To encapsulate the Australian spirit, the design incorporates subtle imagery and motifs inspired by the natural beauty and cultural elements of Australia, providing a sense of place and connection to the land. The overall design evokes a sense of adventure and exploration, inviting consumers to experience the unique flavors of Australian wine.
Design Concept
The design concept for Southern Grounds was centered around capturing the authenticity and uniqueness of Australian terroir. To emphasize this, we incorporated a stamp motif that highlights the latitude at which the grapes are grown, along with precise GPS coordinates. This not only underscores the origin but also adds a touch of authenticity and heritage to the brand.Visual IdentityThe visual identity of Southern Grounds is a blend of traditional and contemporary elements, reflecting the rich heritage of Australian winemaking while appealing to modern consumers. The color palette was carefully chosen to resonate with both the Australian landscape and the wine industry. Earthy tones, reminiscent of the outback and vineyards, were paired with rich wine hues, creating a sophisticated yet approachable aesthetic.
