Yaksha Whisky

Design Approach
The design approach for Yaksha whisky revolves around creating a visually striking and premium package that reflects the mythical roots of its inspiration. We chose a sophisticated palette of grey and black to convey luxury and elegance, ensuring the product stands out on the shelves. The central element of the design is the hand illustration, adorned with intricate ornaments, representing the Yaksha’s role in crafting the whisky. This hand grasps the Soma ingredient, emphasizing the divine connection and the meticulous care taken in creating this premium spirit.

To further enhance the storytelling, the brand language incorporates an illustrative style that depicts various heavenly elements, such as celestial bodies and ethereal patterns, seamlessly blending with the overall aesthetic. The tagline, “Sometimes Mischievous, Sometimes Benevolent,” is prominently featured, encapsulating the essence of the Yaksha and inviting consumers to explore the multifaceted character of the whisky. Through this design, we aimed to create a packaging that not only looks premium but also evokes curiosity and fascination, making Yaksha whisky a truly unique offering in the market.

​

The Concept

The Yaksha whisky packaging project is a fascinating blend of mythology and modern design, crafted to tell the story of a mystical being behind the creation of this premium drink. Inspired by the Yakshas—benevolent yet occasionally mischievous custodians of treasures in ancient lore—the design brings to life the enigmatic nature of these mythical beings. To avoid any religious connotations, we focused on the essence of the Yaksha’s role, portraying them through an ornate hand illustration holding the revered Soma ingredient. In the Vedic tradition, Soma is the ritual drink of the Gods, symbolizing divinity and immortality. This rich narrative sets Yaksha whisky apart, imbuing each bottle with a sense of mystery and reverence, capturing the dual nature of the Yaksha—sometimes mischievous, sometimes benevolent.