Metaman

Design Concept
The brand identity for Metaman was developed with a strong emphasis on premiumness and masculinity. The central mnemonic, a fusion of two ‘M’s, symbolizes the strength and unity of forged metal, reflecting both the craftsmanship involved in jewellery making and the bonds formed by those who wear it. This iconic symbol is at the heart of Metaman’s visual identity, representing the brand’s commitment to quality and sophistication.

The design approach embraced a minimalist yet luxurious aesthetic, utilizing a black and white color palette. This choice was deliberate, allowing the actual jewellery pieces to stand out and capture attention. The stark contrast of black and white not only exudes elegance but also creates a timeless backdrop that complements the diverse styles of jewellery offered by Metaman.

Adi&Co, the creative studio behind the brand’s identity, ensured a cohesive look across all touchpoints. This included the logo design, packaging, and online collaterals. The packaging, as showcased in the image, features a sleek and modern design that embodies the brand’s premium ethos. The use of high-quality materials and minimalist design elements further reinforces the luxurious appeal of Metaman’s products.
 

Introduction

India has a rich history of men adorning themselves with jewellery, a tradition most prominent during the era of the maharajas. However, in modern times, this cultural aspect has seen a decline, with men’s jewellery often being overshadowed by more mainstream fashion trends. Metaman, India’s pioneering men’s jewellery brand, seeks to reignite this tradition by offering stylish and contemporary jewellery that resonates with today’s men while honoring the regal past.Research and InspirationThe inception of Metaman was deeply rooted in extensive research into global trends in men’s jewellery. Major international brands have successfully carved niches by emphasizing masculinity, elegance, and a modern aesthetic. These brands leverage high-quality materials, sleek designs, and a sophisticated brand image to appeal to discerning male customers. Metaman drew inspiration from these global leaders, seeking to create a brand that could stand toe-to-toe with the best in the world, while uniquely catering to the Indian market.