Archie Rose x
Sydney Opera House

Design Approach

Our approach to this packaging design project was deeply rooted in the unique characteristics of the Sydney Opera House and the high standards of Archie Rose Distilling Co. For ‘Outside Gin,’ we focused on the Opera House’s exterior, using abstract, minimalist design elements to evoke its iconic silhouette. The label’s color palette mirrors the surrounding waters and the building’s sleek, modernist architecture, creating a sense of reflection and tranquility.For ‘Inside Gin,’ we sought to capture the dynamic and eclectic spirit of the performances and events held within the Opera House. The design features bold patterns and vibrant colors, symbolizing the diverse artistic expressions and cultural exchanges that define this space. This gin celebrates the energy, passion, and creativity that permeate the Opera House daily.Each bottle’s design was carefully crafted to ensure that they not only stand alone as unique pieces but also complement each other, much like the exterior and interior of the Opera House itself. Through these designs, we aimed to create a visual and sensory journey that mirrors the multifaceted experience of the Sydney Opera House, offering a tribute to its architectural beauty and cultural significance.

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Concept

In collaboration with Archie Rose Distilling Co. and the iconic Sydney Opera House, we embarked on a journey to capture the essence of this world-renowned landmark through a unique two-act gin release. The project, featuring ‘Outside Gin’ and ‘Inside Gin,’ aims to celebrate both the timeless architectural splendour and the vibrant cultural heartbeat of the Sydney Opera House. ‘Outside Gin’ reflects the iconic structure’s harmonious relationship with its natural surroundings, particularly the water body that mirrors its majestic sails. In contrast, ‘Inside Gin’ delves into the Opera House’s interior, celebrating the diverse creativity and artistic expressions that flourish beneath its sails. This collaboration bridges the physical and cultural landmarks of the Opera House, offering a sensory experience that extends beyond taste to encompass sight and emotion.