Hivado
Crafting a Bold Identity for Men’s Skincare: Our no-nonsense design approach with a premium appeal
Client
Hivado
Year
2020
Category
Branding & Packaging
Type of Work
Design
Branding
Packaging
Design Approach
The design approach for Hivado focused on creating a flexible yet distinct brand language that would differentiate it from competitors. The use of a premium orange as the core brand color brings a vibrant and fresh appeal, making the products visually striking and easily recognizable. The packaging is designed to be straightforward, mirroring the brand’s philosophy of simplicity and clarity. Labels feature clear and concise product descriptions, avoiding any complicated language. This approach not only aligns with the brand’s commitment to transparency but also appeals to men who prefer a direct and efficient skincare regimen. The overall design is modern and sleek, with a focus on functionality and ease of use, reinforcing Hivado’s position as a leader in men’s grooming products.
Design Concept
Hivado is a premium skincare, body care, and hair care brand specifically crafted for men of all age groups. The brand embodies a no-nonsense approach, stripping away any complexity in product descriptions to deliver straightforward, essential care. Hivado stands out with its signature premium orange color, representing a fresh and bold identity that resonates with its target audience. This choice of color, along with a clean and minimalist design, positions Hivado as a modern and advanced brand, dedicated to offering super formulations that utilize potent ingredients. Our advanced research ensures that each product delivers optimal results without unnecessary frills, making it a go-to choice for men seeking effective and uncomplicated grooming solutions.

A minimalist and bold design approach using premium orange to create a distinct, straightforward identity for Hivado men’s skincare.





